Liz Carolan is a self-confessed data and transparency nerd. In 2018, she set up a project to bring transparency to online advertising in Ireland’s referendum on the 8th amendment which banned abortion. That project led to a change in policy by Facebook and Google, and prompted commitments by the Irish Government to reform electoral regulations. Reading about her work makes it even more obvious that treating social media, particularly Facebook, with an ever-increasing degree of scepticism can only be a good thing. See also: T-Bone Burnett’s incendiary keynote from SXSW.